Goal and objectives! What is the one thing we hear about so often in our work as network marketers? Well, it’s that you have to set goals. Goals are necessary because they direct you to what you want to accomplish. But there is something else that is needed, something that goes hand in hand with goals and those are objectives. Yes, goals and objectives – you can’t have one without the other.
Goals and Objectives
Many people use these two words, goals and objectives, interchangeably but they are two different words with different meanings. Once the difference is understood, it will become clear that goals and objectives are both needed to accomplish what you want. In other words, goals cannot be accomplished without having objectives in place and objectives without goals will get you nowhere.
The Difference Between Goals And Objectives
So, what is the difference between goals and objectives? Goals are aims that are projected long term while objectives are things you accomplish via a series of small steps. Objectives are concrete while goals are not as structured.
At this point, you may be wondering how to tell the difference between a goal and an objective. One way is to look at the word closely. The word goal has the smaller word “go” within it. This tells you that your goals should go forward. It tells you that you want to go somewhere. Objectives have the word “object” within it. An object is something that you can hold, something that is concrete. Objectives help get you to your goal. Goals cannot be measured whereas objectives can be. Another way of looking at it is the image up above. The target represents the goal and the steps going towards it are the objectives.
Image courtesy of FreeDigitalPhotos.net
Cases In Point
Let’s look at an example. Say you have a goal of being a better person. That’s a great goal but at what point do you know or can you say that you are, indeed, a better person? It’s hard to measure. You know you want to “go” there but how do you get there and how do you know that you’ve gotten there. It is only by having clear and concrete objectives that this can take place.
So, to be a better person, you may want to listen to others more during discussions rather than constantly blurt out your opinion, or you may want to refrain from being critical of other people’s appearances or you may want to stop making assumptions. These three things are objectives, concrete things you can do toward your goal of becoming a better person. And they can each be measured.
Another Case In Point
Here’s another example. You want to be a successful entrepreneur. Great goal! How are you going to do it? You don’t suddenly look around one day and say, “I’m a successful entrepreneur”. There are certain things you have to do to become a successful entrepreneur.
You will plan in advance; you will call your leads daily, you will provide value to your audience, and you will expose your business everyday. These are some examples but there are lots more. Each of these things are objectives but even within these there are more precise objectives, for example you will plan your month, week and days in advance and stick to it, you will call “x” number of leads a day and you will do “x” number of exposures daily. These are clear objectives that you can measure and will put you on the road to your goal of successful entrepreneur.
The next time someone tells you to write down your goals, write some objectives that will help you get there. Goals and objectives do, most certainly, go hand in hand!
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