What exactly is Facebook etiquette? You’re on Facebook often. It may even be safe to say that you’re on Facebook every day. Being a regular Facebook user, you’ve probably seen it all. So, what are some of the things that you’ve seen that make you cringe? That’s where Facebook etiquette comes into play. And etiquette is basically behaving in a socially acceptable manner both on and offline.
There are so many marketers out there and non-marketers as well, who use Facebook in the wrong way. Your number one priority is to gain visibility. You want people to begin seeing you around and engaging in your quality content. You want to be recognized as the “go to” person for information, solutions and answers. So what are many marketers doing wrong?
5 Rules Of Facebook Etiquette
In this post, I’m going to highlight 5 practices marketers engage in on Facebook that can have more adverse effects than positive ones. And if you’re serious about building a long-lasting business, you don’t want to taint your name with these practices that can eventually hurt your brand.
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Here, I’m sharing 5 rules of Facebook etiquette based on these practices.
Practice #1 – Being Added To A Facebook Group Without Permission
Has anyone ever added you to a Facebook group without permission? In many cases, the person added you but never had a conversation with you. Then all of a sudden, they throw you into a group. Creating a group that targets certain interests or niches is perfectly acceptable. As a matter of fact, you should create a group to position yourself as a leader. However, in order to have a thriving group, you want people who are in your niche and who share your interests. Above all, you want people in the group who actually want to be there.
Adding people without asking is the equivalent, to me anyway, as spamming. The person didn’t speak to you, didn’t ask what your needs are but put you in an environment where you can’t thrive.
Groups have certain functions. Some are for networking, some are for marketing tips and strategies, some are for mindset while others are for advertising and promoting. Don’t you think you should be able to choose what group, if any, you want to join?
If you create a Facebook group, send potential members a private message inviting them to join. Additionally, you can post an announcement of the new group on your timeline and invite them that way. Finally, you can create a short video anduse it to invite people. The main thing here is to give people the opportunity to make their own decision about joining your group.
Rule # 1: Don’t add people to your Facebook group without their permission. If you do and they remove themselves from your group, don’t add them back.
Practice #2 – Being Invited To A Private Facebook Conversation
Has anyone you may or may not know ever sent you a private message? When you looked at the message, you saw that you were one of maybe 40 or more people receiving the message. In most cases, you didn’t know what the message was about or why you were included in it.
People are not thinking about how they’re affecting others when they send “bulk” messages of this kind. They don’t know or maybe don’t care about the numerous notifications the receivers of the message will get depending on how many people were recipients of it. It is annoying and an intrusion on the person who has to stop what he/she may be doing to remove themselves from the conversation.
If you have some grand offer or want to share your claim of fame and fortune, get to know people first. Build relationships and share what you have as a natural by-product of y0ur friendship.
Rule #2: Don’t send out “bulk” messages to people you know or don’t know.
Practice #3 – Being Added To A Shopping Event
At certain times of the year, marketers will hold shopping events. For example, Christmas, Valentines Day or maybe just a special sale that may be going on. They add you to their list of invitees and you are now part of the group receiving a continuous stream of what item “has just been posted”notifications. Many times those notifications are sent back to back. I’m not interested in puppy products so why do I have to be subjected to this? This is a clear example of marketers not taking the time to find out who their ideal customer is and then inviting those people to the shopping extravaganza.
Rule #3: Don’t invite people to your shopping event if they haven’t expressed an interest in what you’re selling.
Practice #4 – Being Tagged As Part Of A Group
Has anyone ever tagged you as part of a group? I’m not talking about when someone tags someone else in a simple post. What I’m talking about here is group tagging. How often have you been tagged in a group about something like recognizing your strength and beauty (ladies) or being persistent in achieving your goals. They clump people together. Then they ask you to post your picture or several pictures and tag some indiscriminate number of other people to do the same.
When you look at the other people who were tagged, whose names you’re amongst, you realize that you are in strange territory because you don’t know a single one. As a side note, you can get reported for group tagging and end up in Facebook jail. I know from personal experience. If you want to recognize someone for their hard work, determination and resilience, just sent them a private message and tell them how you feel.
Rule #4: Don’t group tag anyone.
Practice #5 – Being Pitched By Someone You Don’t Know
In many cases, the person pitching you may very well be on your friends list. However, they may never have taken the time to say hello or get to know you. All of a sudden, out of the blue, they send you a private message. Based on the the message, you can tell the person is hype (trying to get you hype too) and speaks with conviction (it’s only temporary). Their main purpose is to get you to sign up with them, hype, conviction or whatever it takes to win you over.
Again, the problem here is that because you never engaged in any kind of conversation with the person, they just don’t know you. They can’t trust you if they don’t know you. And people will only buy from those they know, like and trust. (They may have never heard that one before!)
If you want people to take notice of you and view you as a credible authority, someone who is knowledgable and trustworthy, you have to learn attraction marketing. Once you learn how to attract people to you, you will no longer have to use the desperate tactics of an amateur.
Rule #5: Don’t pitch people with your offer. Instead meet people and build trust and relationships.
All of us have experienced one or all of these practices. If you are the one who has engineered any of them, you’ll want to stop and rethink what you’re doing.
Meet people and build relationships with them.
Learn about their interests, their likes and dislikes and what problems they have that you can solve.
Don’t be pushy. If they don’t have any pending issues or problems, you can remain friends. You never know what may come along down the road.
Always be considerate of other people and their time.
This is Facebook etiquette and how you can avoid being viewed as an annoyance but a leader instead.
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Theresa Lovelace: Inspiring, Motivating and Coaching Business Builders To Achieve Their Online Business Goals
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