Do you know everything there is to know about Facebook features? Let me ask you this, Have you ever read a book…more than once… and each time found something different that you missed the first time? Or did you ever receive a gift and found that it had 101 uses? Well, maybe not 101 but several! Only thing is you didn’t know right away. You found out gradually what it was capable of doing! Facebook is just like that!
7 Facebook Features
I did my own research and came up with 7 of these features that many people don’t know about. Some are basic for the everyday user. While others are useful for those marketing on Facebook.
Little-Known Facebook Features #1
Message Requests – Have you ever sent someone a message and they never responded? It may very well be because they never actually got it. If you weren’t friends with the person, your message landed in another inbox. This is the first of the Facebook features that many people are unaware of. People send private Facebook messages all the time. They communicate with family and friends and also connect with people in their niche. When sending a message to someone who’s not your friend, your message does not go directly to the receiver. Facebook sends the message into a “message requests” folder.
Message requests used to be called “the other folder” and were unknown then as well. In the message requests folder, your message is in the company of spammers and other unsavory people. So, it’s a good practice to check your message requests often. You probably have a folder full of messages some of which may be potential friends and connections.
The above image shows you where you can find the “message requests” folder. To view these messages, just click on the messages icon on the top of your Facebook profile, you’ll see the “recent” tab by default – this is the one you use all the time. To the right of that, you’ll see the “message requests” tab. Click on that to view those messages.
Little-Known Facebook Features #2
Save For Later – Did you ever see a status update that you were interested in checking out but you were pressed for time? Most people will just let it go and hope to find it when they return…but they don’t. The second of the Facebook features is called “Save for Later”. With this feature, you can save the post and read/view it whenever you want.
To save a post, go to the top right hand corner of the post and click on the arrow. You’ll get a drop down that will have “Save” as an option. Click on Save and your post will be saved. You will be able to retrieve it in the left column. See above image.
Little-Known Facebook Features #3
Download All Your Facebook Activity – Do you think you would ever want to have everything you ever posted on Facebook? This includes all posts, videos, messages, chats, images and even your settings. Why would you want all of that? Who knows? It’s good to know you can get it if you want it though. The third of the Facebook features is the option to “Download Your Activity”. Just go to your settings on the right top of your profile and click on “Settings”. Go down to the bottom and you’ll see “Download a Copy of Your Facebook Data”.
Little-Known Facebook Features #4
Notes – Ever want to share something that contained a lot of text? True, there are some marketers out there who will pour it all out as a status update but in reality, the status update is not the place for longer texts. Facebook’s “Note” feature is an option. A longer text can be stored in “Notes” and viewed as your personal blog posts within Facebook. There are many ways to use “Notes”.
You can use “Notes” to summarize your latest blog post or add an excerpt of your post. The note can be linked to the original blog post to drive traffic. Your Facebook note area is similar to a Word Press blog. Add a cover, images, hyperlinks, captions, keywords, quotation blocks and H1, H2 and so on. It can be very impressive! Publish your note on your profile, your page and in Facebook groups.
You can create a note to introduce a new product or service and link it to a capture page. Details about contests, promotions, customer recognition and more can be shared in a note. Notes from people you follow can also be found in “Notes”.
If you want to write a note, go to the left hand column, scroll down to Apps. Notes is listed under Apps. Click on it and you’ll see notes from people you follow. If you want to write a note, look in the top right hand corner and you’ll see Write a Note. See above image.
Little-Known Facebook Features #5
Embed Posts – Did you ever come across a Facebook post that you wanted to share on your website or blog? Most likely, you took a screenshot of it or captured the post with your smartphone. Well, now you have the capability to “Embed Posts” right onto your website or blog. All you have to do is grab a snippet of code from the Facebook post and embed it into your website or blog post.
Go to your Timeline and find the post you want to embed. Click the drop down arrow in the upper right corner of the post. You’ll see several options one of which is Embed. Click on Embed and you’ll get the code. See images below.
Little-Known Facebook Features #6
Pages To Watch – A marketer can follow up to 100 different brand pages by using the “Pages To Watch” feature. You can quickly compare the activity of the pages, as well as the engagement and growth of your own audience. Pages To Watch makes it easy to see what’s working on the pages of your competitors or the pages of others in your niche. Why is this a handy feature? You can see what your competitors are posting, how they’re posting, how often they’re posting and the engagement they’re getting. With this information, you can craft your own updates appropriately.
If you want to watch the pages of your competitors, go to “Insights” on your business/fan page. Next, find the “Pages To Watch” tab. This tab is located directly under Your Most Recent Posts section. Then add the pages you’re interested in watching. Finally, click on the page to get a detailed view of every one of their posts of the week.
This feature allows you to keeps “tabs” on your competition and model, in some cases, what they’re doing. See images below.
Little-Known Facebook Feature #7
Free Images For Ads – Did you know that Facebook has an “Free Image Library” that’s available to you when creating a Facebook ad? This searchable database contains thousands of free-stock images, powered by Shutterstock. When choosing images from Facebook’s image library, be mindful that some of the images don’t meet Facebook’s ad guidelines. For this reason, it is important to read the guidelines. You’ll want to avoid your ad being rejected as a result of the 20% text specification.
The exciting features above can be a marketer’s treasures, however, I’ve only listed 7. There are quite a few more both specifically for the marketer and then others for the typical user. For example, hidden emoticons, legacy contact, interest lists, newsfeed curation, money transfer and much more.
Now that you’ve been introduced to some of these little-known or unused Facebook features, check them out further. See how they can add value to your marketing activities. Research others.
Stay connected to the pulse of Facebook as more new and useful features come out and find creative ways to use them. It’s all about standing out and Facebook gives you a variety of ways you can successfully do that.
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